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KTM Secure

– Growing Brand & Insurance Leads with Funnel Marketing

Clients:

KTM Secure

Industry:

Insurance

Location:

India

Service Provided:

Insurance Leads

Services Offered:

  • Health Insurance
  • Life Insurance
  • General Insurance
  • Travel Insurance
  • Car Insurance
  • Business Insurance

Services We Delivered:

  • Brand Awareness Campaigns
  • Funnel-Based Display & Video Ads
  • Lead Generation via Paid Campaigns (Google & Meta)
  • Targeted Conversion Strategy

Challenge / Objective

KTM Secure, a growing insurance advisory and service provider, wanted to:

  • Build trust and awareness across digital channels
  • Educate users about diverse insurance options
  • Attract and convert high-intent users for different insurance products
  • Run a scalable lead generation engine for multiple services (B2C focus)

The client had little online visibility and needed both reach and conversion, but without a structured funnel, previous marketing efforts had poor lead quality and high CPL.

Our Approach / Strategy

We implemented a funnel-based digital marketing plan with a strong focus on brand authority and segment-based lead generation:

Top of Funnel (TOFU) – Awareness

  • Ran Google Display Ads and YouTube Video Ads focused on educating users
  • Promoted trust (IRDA-certified, years of experience, 6+ product categories)
  • Targeted demographics: Age 25-50, location-specific, family-oriented & business professionals
  • Highlighted insurance benefits, claims support, and customer service

Middle of Funnel (MOFU) – Engagement & Nurturing

  • Retargeted ad viewers with carousel ads showing individual plans (Health, Car, Travel, etc.)
  • Built dedicated landing pages with benefit comparisons
  • Used lead magnet offers like “Free Quote in 2 Minutes” and “Talk to an Insurance Expert”

Bottom of Funnel (BOFU) – Conversion

  • Optimized landing pages with direct CTA, credibility badges, testimonials
  • Used instant WhatsApp + form inquiries for faster follow-up
  • Continuous A/B testing of CTA buttons, ad copies, and contact forms

Execution

  • Video Ads on YouTube (30–40 sec): Explainer style for Health, Travel, and Life Insurance
  • Display Campaigns on Google Ads: Location-based + service-intent keyword placements
  • Weekly ad creative refresh to maintain engagement
  • Integration of Google Tag Manager & conversion pixels
  • Multi-asset ad strategy (Videos, GIFs, Static Ads, Testimonials)

Results & Metrics (Over 3 Months)

Metric

  • Impressions (Awareness)
  • CTR (All Ads Avg)
  • Leads Generated
  • Avg. Cost Per Lead (CPL)
  • Avg. Conversion Time
  • ROAS

Result

  • 3.6 Million+ across YouTube & GDN
  • 2.9% (Above industry average)
  • 2,800+ Qualified Leads (All Categories)
  • ₹88 (down from ₹160 previous attempts)
  • 48–72 hours to response & follow-up
  • 5.2X Estimated from closed leads

Client Feedback

"We saw a real transformation after MakeMyReach stepped in. The funnel-based strategy made a big difference—people saw our brand, understood our offerings, and we got real, interested leads. Our CPL dropped significantly and conversions improved. Great job!"
Mr. Balusamy, Managing Director
KTM Secure

Key Takeaways

  • A full-funnel strategy helps insurance companies move from “unknown” to “trusted advisor”
  • Video + display is a powerful combo for both brand and performance
  • Retargeting + smart segmentation increases both lead quality and ROI
  • Even in competitive sectors like insurance, a structured approach wins

Want to scale your insurance business with smart, funnel-based marketing like KTM Secure?

"Get in touch with MakeMyReach now!"

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