Shree Aishwaryam is a leading real estate company focused on offering DTCP-approved residential plots in rapidly developing regions. Their mission is to help individuals and investors build a secure future through strategic land investments.
Challenge / Objective
Shree Aishwaryam initially approached us for website development, which we successfully delivered. A few years later, they reached out again—not for design, but for help solving a conversion issue with their paid advertising.
Despite generating a high volume of leads, their in-house ad campaigns weren’t delivering conversions. The problem? The quality of leads didn’t match their ideal buyer profile—resulting in wasted effort and stalled sales.
Our Approach / Strategy
We performed a complete audit of their current ad campaigns, creative strategy, and audience targeting. Our core strategy was to:
Redefine the target audience to attract only serious and financially capable buyers.
Focus on high-intent user segments based on demographics, behavior, and interests.
Implement a performance marketing approach using Meta Ads (Facebook & Instagram).
Craft messaging that appeals to high-profile buyers looking for smart land investments.
Execution
We rebuilt the entire ad campaign from the ground up, focusing on a high-converting full-funnel strategy tailored to real estate buyers.
Meta Lead Ads with Instant Forms and WhatsApp Integration for seamless lead capture and direct engagement
Implemented hyperlocal audience segmentation by filtering based on location, age, interests, job roles, and buyer behavior
Used high-quality visuals, including drone shots, to build visual trust and project authenticity
Conducted weekly A/B testing on creatives, headlines, and targeting groups to optimize performance
Integrated analytics and tracking to measure real-time engagement, form submissions, and lead quality
Enhanced landing experience to improve inquiry-to-lead conversion with project highlights, trust badges, and mobile-first design
Results & Metrics (Within 4 Months)
Our full-funnel campaign delivered tangible business results and a strong return on ad spend
Metric
Total Impressions
High-Intent Leads Generated
Avg. Cost Per Lead (CPL)
WhatsApp Interactions
Site Visits Booked
Estimated ROI
Result
1.2 Million+
950+
₹58 (cut nearly in half from ₹110)
650+ users directly engaged via Instant Form
240+ confirmed appointments
6.1X, based on converted plots
Additional Highlights (First 7 Days)
Lead Quality Improved by 80–95%, with serious buyer inquiries
Conversion Rate Increased — more users began scheduling site visits
Client Appreciation — Shree Aishwaryam’s team was impressed with the rapid turnaround and overall performance
Client Feedback
"We’re very happy with the results. The website gave us a professional identity, and the ads brought genuinely interested buyers. The MakeMyReach team knew how to connect us with the right audience. It’s working!"
Mrs. Shobana, Founder
Shree Aishwaryam Promoters
Key Takeaways
Real estate ads must focus on visual credibility + easy conversion paths
A properly structured lead form + WhatsApp workflow closes the conversion gap
Funnel-based thinking improves lead quality, reduces CPL, and boosts bookings
Real estate clients benefit greatly from re-targeting and audience insights
Looking to attract high-quality real estate leads and boost site visits like Aishwaryam Promoters?
