Goal: Generate high-quality leads from U.S. hospitals looking for RCM and scribe services
Our Approach / Strategy
Foundational Work
Registered domain & hosted a clean, fast website
Designed a high-converting landing page with focused CTAs
Targeting Strategy
Built a custom audience targeting U.S.-based healthcare admins and medical directors
Segmented by job title, healthcare interest, and business size
Ad Creative Strategy
Addressed hospital operational pain points in ad copy
Highlighted HIPAA-compliant services, 24/7 support, and cost-efficiency
Used clear CTA: “Get a Free Proposal”
Execution
We launched Meta ad campaigns with:
Precise geo-targeting (U.S. – medical hotspots and Tier 1 cities)
A/B tested 3 ad formats: carousel, video, and single image
Real-time optimization (budget reallocation, audience tweaking, ad refresh every 5 days)
Integrated lead form tracking with pixel + Google Tag Manager
Results in Just 3 Weeks
The campaign generated decision-maker leads from U.S. hospitals, and several converted to active clients within a month, exceeding the client's expectations.
Metric
Leads Generated
Click-Through Rate (CTR)
Conversion Rate (CVR)
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Time to ROI
Result
3X increase in qualified leads
3.8% (above 2.5% industry avg)
9.2%
$18 (optimized from $36)
Estimated 5.6X
Within 3 weeks
Client Feedback
"We needed a partner, not just an agency. MakeMyReach helped us launch fast, target right, and scale smart. In just 3 weeks, we tripled our lead volume from U.S. hospitals. Their technical strength made the difference."
Mr. Hosan, Founder & CEO
Thesalus Healthcare LLC
Key Takeaways
You don’t need a large internal team to scale effectively in the U.S. market
Paid Meta campaigns work for B2B healthcare when the targeting and message are right
High CTR + low CPL = faster ROI when paired with sharp optimization
Ready to grow your healthcare business in the US like Thesalus did?
